Showing posts with label art. Show all posts
Showing posts with label art. Show all posts

Thursday, October 16, 2014

Artistry at Work

trafficofficer.jpg



I saw a police officer directing traffic the other day. She had to alternate traffic through one lane because of some digging on one side of the road. Seeing her directing traffic reminded me of another officer I saw directing traffic in downtown Cleveland back in the 1980s. This guy impressed me. I saw him as I was walking back to my car during the afternoon rush hour. He had to direct four lanes of traffic in each direction, and looked good doing it.

This was before traffic officers wore green fluorescent vests. If people had cell phones in their cars in those days, they still called them “car phones.”  The officer wore his dress blues, complete with snow-white gloves and a white hat. He used grand, fluid motions to communicate how he wanted the traffic to move. I noticed that he made eye contact with drivers as much as possible, and seemed to know his whistle codes quite well. I enjoyed watching him work, and he seemed to enjoy his job.

It struck me that adding some artistry to his work made him more effective at his job. His stylized arm and hand motions caught the eye and made clear what the drivers needed to do. I wondered if he wore a dress uniform because he was black. A black officer probably needs something like that for motorists to respect his authority.

The traffic officer in Cleveland had a more difficult job than I do. I thought of him when I gave my blog the title “The Art of Interviewing.” Sounding smooth and authoritative on the phone usually results in higher productivity and better quality of information. Reading questions verbatim without sounding like I am reading from a script helps keep respondents interested in a survey.

I have to be authoritative with respondents without seeming like a jerk. On a recent project, some respondents had difficulty choosing from Agree Strongly, Agree Somewhat, Disagree Somewhat, or Disagree Strongly on a battery of questions. Instead of going into a lecture about how we need standardized answers to compare answers and keep the survey scientific, I just said “I need you to pick one of those four.”

Almost any job can be done better if the worker thinks of himself or herself as an artist. I do not mean to endorse “creative accounting,” though. Let us not get carried away.

Wednesday, October 10, 2012

Reading Questions Verbatim


Art requires creativity and innovation based on a foundation of discipline.  A musician must master scales before he or she can improvise.  A painter must understand the color spectrum and geometric forms to create compelling abstract art.  An interviewer needs to be able to read verbatim in order to gather useful information.

Several years ago I devised a mock survey questionnaire to use for screening applicants for telephone interviewer positions.    Research and my own experience showed that interviewers need continual supervision and coaching to consistently read survey questionnaires verbatim.  I needed to do something that would help me hire interviewers who already have the ability to read verbatim.

Reading survey questions exactly as they are written is important because changing the wording of a question can change the meaning of a question. 
  •         Could you tell your boss to go jump in the lake?
  •         Would you tell your boss to go jump in the lake?
  •         Should you tell your boss to go jump in the lake?

 These three questions are very similar, but they are different questions.  I could tell my boss to go jump in the lake.  I am physically able to utter those words.  Would I?  It depends on the answer to the last question.  If an interviewer says “could” instead of “would” the interviewer has re-written the question.  If some respondents hear “could” instead of “would,” we would get answers to different questions when we think we are getting answers to the same question.  Our analysis of opinions would be inaccurate.

The interviewers I supervise generally do a good job of reading verbatim, but they are human beings.  If I could record myself reading survey questions verbatim and then let a voice recognition system call people to let them hear the questions I could reduce interviewer error.  Reducing interviewer error would help us deliver more accurate information to our clients while reducing the amount of money we spend on supervising and coaching interviewers to read verbatim.

An interviewer needs to be a robot when reading questions and a human being when listening to answers.  A voice recognition system would need to have an Artificial Intelligence component to be able to probe vague answers to open ended questions.  We will need disciplined interviewing artists until then.

John C. Stevens
Saperstein Associates
(614) 261-0065
jstevens@sapersteinassociates.com