I have had some success at
social media marketing since my earlier
blog post. The type of marketing
that I do is different from most other types of marketing in that I do not sell
a product or service. I recruit
interviewers for a market research and public opinion research firm. Still, I am in the online marketplace
offering something in exchange for something else.
My supervisor told me a
few weeks ago that my recruiting efforts through Facebook and Google+ plus were
a good idea, and that they had produced some good results, but that they were
not enough. We have several large
projects that need to be completed by the end of the year. So, I got busy again. We were slow over the summer. During that time I built my networks on
Facebook and Google+ and worked at practicing engagement. I Liked and +1ed comments and pictures. I engaged in discussions about some of these
posts. I remember spending most of a
morning arguing with Facebook friends about President Obama’s “You didn't build
this” comment.
The engagement paid
off. I got my first Google+ referral as
a result of sharing a blog post on Google+.
I sent emails to several Facebook friends. Here is what I sent them:
Saperstein Associates
recently started a very interesting and worthwhile project. It must be done sooner than I expected so
that we can start on several other interesting and worthwhile projects.
I need to recruit a few
more people to fill our phones through the holiday season.
Please take a look at the
link below and let me know if you can help out and make a little extra money
over the next few weeks. If not, please
pass the link along to anyone you think might be interested.
Thanks for your help.
John
Not everyone responded,
and not all of those who responded were able to become interviewers, but the
email campaign resulted in several good hires.
I got a phone call from a Facebook friend about an hour after I posted
my letter to the editor of the Columbus Dispatch.
We could still use a few
more interviewers, especially for our Saturday and Sunday shifts. Please give me a call if you are interested.
John C. Stevens
Saperstein Associates
(614) 261-0065
