I always like it when I complete at least one interview on the last day of the year. It was especially gratifying this year because I interviewed a person on a project that I have been working on since July. I have conducted a good share of the interviews for the survey myself. The respondents have been difficult to reach and it usually takes 30 minutes or more to do the interview.
We have learned much while working on this project. Such a long interview presents opportunities to learn about nuances of establishing rapport and eliciting cooperation from respondents.We have talked to people from all over the world and have learned a little about their cultures. I am grateful that such a project came along to give me topics to blog about for a long time to come.Some of the experiences we have had will contribute to a sense of camaraderie for those of us who have worked on the project. I am grateful to have the work when things are slow otherwise.
I look forward to more telephone adventures in the coming year.
Tuesday, December 31, 2013
Monday, December 16, 2013
We're Almost Done
The other day we had a small party in our phone room to mark
a project’s 100th day of dialing. The same day marked another
milestone on the project for me: it was the third time I had to ask a pregnant
woman her weight. I know I shouldn’t stereotype people – especially when
working on a scientific survey – but show me a pregnant woman who is not sensitive about her weight.
The project is a social research study in which we are
required to ask respondents extremely detailed demographic information about
each member of a respondent’s household, including height and weight. The
weight questions are almost at the end of the questionnaire so that an
interviewer has an opportunity to build rapport with a respondent. Still, the
question comes up rather abruptly. Some respondents are taken aback. We don’t
ask female respondents if they are pregnant, but they often volunteer the
information early in the interview.
The first pregnant woman on the project to get the weight
question gave me the idea to say “We’re almost done” right before the weight
question comes up. She was a good sport about it, but she said “What!? Did you
just ask me my weight?” when I suddenly asked her “Approximately how much do
you currently weigh?” She then laughed and told me her weight. Not only that,
but she weighed and measured her two toddlers.
Building rapport on a project in which an interviewer must
ask for intimate details of a respondent’s life is often a matter of tone of
voice. The interviewer must sound professional and positive, but also
nonchalant and not too interested in the answers to the questions. Knowing when
to say “We’re almost done” is a matter of timing. Saying this at the right time
can mean the difference between completing an interview and not completing an
interview. The statement not only helps a respondent to be patient and stay on
the phone, but can also give an interviewer the last bit of rapport they need
to get answers to sensitive questions. It can soften the abruptness of a
question. The third pregnant woman I had to ask the weight question barely
hesitated before answering.
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